State of Application Strategy Report 2023

The State of Application Strategy Report (SOAS) is published annually. In this year's edition, we aimed to update the look and feel of the 2022 report while maintaining continuity. We transitioned away from the isometric grid style employed by F5 for the past two years, opting instead for a 2D illustration approach. Moreover, we decided to spotlight one central character for this year's report: the IT user, complemented by supporting characters. Each illustration was meticulously crafted to narrate a distinct story, enriching the overall report experience.

For the cover illustrations, I employed a simplified palette featuring only one primary color and its various hues. Background elements were toned down to shades of grey, ensuring that the crucial elements took center stage.

Art Director and Layout Designer: Rachel Hodge
Illustrator: Kenzie Mahoskey