F5 Distributed Cloud: What Lies Beneath campaign
Illustrator & Production Designer
In January 2021, F5 went through its biggest product launch in over a decade. My team and I were tasked with concepting for this massive launch. It was a tight deadline, but through collaboration with designers, writers, and stakeholders, we delivered everything on time. I was the lead illustrator and pushed the effort through to the end while helping the other designers with illustration concepts.
Concept: We decided on the concept, “What Lies Beneath” which displays how this new SaaS-based product will allow our customers to avoid the worry about what lies beneath, but that the threat will always be lurking below. This campaign was used for webinars, social media, eBooks, display ads, and digital articles.
