F5 Employee Inclusion Group (EIG) branding
Illustration & Brand Identity
EIGs have been volunteer-led at F5 and each EIG has a 'logo' specific to their EIG. The previous state contradicted our brand goals of having a branded house. to have an F5-branded house. It lacked consistency and visual ties to the F5 brand.
After ample feedback from the EIG leads and the brand team, we decided to move forward with the icons with a unique pattern for each EIG. Using an icon to represent a large group was challenging and we didn’t want to be tied down to one icon that needed to represent a large group of different cultures. We also adjusted the color to ensure that the contrast was high enough for users.
Build of Materials: identity, EIG mission/description, Microsoft Teams profile icon, Sharepoint header, social media template, zoom backgrounds, email header, and swag item mockups.
