Popshine Branding Project
Branding & Typography
In preparation for their upcoming launch, I collaborated closely with a client to develop a complete brand identity for their barre and dance fitness company. My role included designing the logo, selecting primary and secondary fonts, and crafting a vibrant color palette featuring pinks, purples, and yellows to convey a fun and inviting atmosphere. Through regular discussions, I ensured that each element aligned seamlessly with the client’s vision, resulting in a cohesive and engaging brand experience.
client Moodboard
Sketches
Beginning Concepts
We collectively decided these colors were too pale, and decided to look at more vibrant options.
The client wanted it to feel neutral.
Final assets
Brand Guidelines
