F5 Social Media

Lead Designer, Strategist, and Illustrator

Last summer, F5 underwent a reorganization, leading to the integration of the social media design team into my current team. Consequently, I assumed responsibility for its management with support from my colleagues.

My role involved crafting illustrations and storyboards tailored for Instagram, Twitter, and LinkedIn. I owned the social media templates and guidelines.

The new template shifts from a diverse color palette to a concise six-color scheme, with dark backgrounds for all social posts. Additionally, we've eliminated right-margin text and introduced a ghosted logo as a security measure against design theft.

Motion Designer: Jessica Eith

Old Template

The previous template design felt inconsistent. In the updated designs, we aligned the copy blocks to the left edge, added a greyed-out logo to prevent users from reposting our images without brand identification, and limited the background colors to four dark tints.