F5 Social Media

Lead Designer, Strategist, and Illustrator

Last summer, F5 underwent a reorganization, leading to the integration of the social media design team into my current team. Consequently, I assumed responsibility for its management with support from my colleagues.

My role involved crafting illustrations and storyboards tailored for Instagram, Twitter, and LinkedIn. I owned the social media templates and guidelines.

The new template shifts from a diverse color palette to a concise six-color scheme, with dark backgrounds for all social posts. Additionally, we've eliminated right-margin text and introduced a ghosted logo as a security measure against design theft.

Motion Designer: Jessica Eith

F5 AppWorld Social Media Design

Lead designer for AppWorld 2024. Lead the design strategy, layout, and templates for the flagship event.

Old Template

The previous template design felt inconsistent. In the updated designs, we aligned the copy blocks to the left edge, added a greyed-out logo to prevent users from reposting our images without brand identification, and limited the background colors to four dark tints.