Design & Illustration
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Williams & Helde Holiday Recipe Book

Williams & Helde Holiday Cookbook

Lead designer and illustrator

Created the design and layout for WH’s yearly holiday recipe book. The digital book features recipes from their employees and is then sent out as a gift to the agency’s clients. This was a 60-hour project, during which I refined the illustration styles and worked on the type layout. The challenges were working with recipes that had long types versus ones with shorter types.

 

Cover Sketches

 

Cover Refinements

 

 Final Cookbook Design

The art director and owner liked the outline icon version best. For the final cover, I added more outdoor-like icons to represent the agency’s clients and switched to WH’s brand color, dark green.