Williams & Helde Holiday Cookbook
Lead designer and illustrator
Created the design and layout for WH’s yearly holiday recipe book. The digital book features recipes from their employees and is then sent out as a gift to the agency’s clients. This was a 60-hour project, during which I refined the illustration styles and worked on the type layout. The challenges were working with recipes that had long types versus ones with shorter types.
Cover Sketches
Cover Refinements
Final Cookbook Design
The art director and owner liked the outline icon version best. For the final cover, I added more outdoor-like icons to represent the agency’s clients and switched to WH’s brand color, dark green.
