Williams & Helde holiday Cookbook
Lead designer and illustrator for WH’s yearly holiday recipe book. The digital book features recipes from their employees and is then sent out as a gift to the agency’s clients. This was about a 60 hour project, where I honed in on the illustration styles and worked on the type layout. The challenges were working with recipes that had long type vs ones with shorter type.
Cover Sketches
Cover Refinements
Final Cookbook Design
The art director and owner liked the outline icon version best. For the final cover, I added more outdoor-like icons to represent the agency’s clients and switched to WH’s brand color, dark green.
