Process
I first began by setting up meetings with the people who work directly with the webinars at CivicPlus. I wanted to hear from them on what they liked and didn’t like about the current state of graphics and anything new they wanted to add. They know the audience for these webinars firsthand, so I knew it was crucial to meet with them first. The webinar team wanted to ensure that we included headshots of the speakers when we could because those performed best, and that the cta didn’t need to look like a button unless it was paid media, because organic social images aren’t clickable.
Once that happened, I began exploring images on Dribbble, Pinterest, and Behance for inspiration. I also used ChatGPT for ideas on how to set up the webinar copy and imagery.
