F5 pickleball paddles & crocs

Illustrator & Production Designer

The Business Development Resource (BDR) program ran from July to October 2024. This project aimed to create an initiative to engage people during the slower summer months. Like the F5 Ugly Sweater campaign, this program had a fun, seasonal twist—only this time, it embraced the spirit of summer.

I presented 3 sketches to the stakeholders, but because the program is related to the Distributed Cloud campaign for F5, they decided it’d be best to keep this more corporate-looking.

This program includes a pickleball set or crocs that come with F5 specialized jibbitz (croc pins)

Metrics: 110 meetings secured out of 100 meeting goal

Available here:
F5 Crocs
F5 Pickleball Set

Sketches

final Pickleball Paddles and Crocs

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