F5 Ugly Sweater 2023 

For the last two years, F5 has created an ugly sweater in collaboration with an outside agency. In 2023, the sweater was brought in-house and I took responsibility for owning the project. The purpose of the ugly sweater is for customers to sign up for meetings with F5 sales representatives and in turn they get an ugly sweater as a gift.

Objectives: Needs to stand out from last year’s sweater, brighter colors, dev central icon, incorporate F5 history (load balancing, hardware), and a larger emphasis on our logo.

Duration: ~3 months

Other materials needed: Notecard, web images and social media promotion.

Concepts

Final Design

Print and Web Materials

Images of the sweater