F5 Employee Inclusion Group (EIG) branding

EIGs have been volunteer-led and each EIG right now has a 'logo' specific to their EIG. The current state is counter to our brand goals to have an F5-branded house. We lack consistency and visual ties to the F5 brand.

We started this project by first sending mood board templates to each EIG so they could show us what they were envisioning for their logo. Then, based on their mood boards we started creating ideas.

Objectives: Support the Mission: Establish and amplify a bold, differentiated F5 Point of View 

Build of Materials: identity, EIG mission/description, MS teams profile icon, Sharepoint header, social media template, zoom backgrounds, email header, and swag item mockups.

Art Director: Rene Neri
Designers: Kenzie Mahoskey, Jessica Eith and Sarah McGaughey
Writer: Andrea Carlos

This was a year-long project.

After ample feedback from the EIG leads and the brand team, we decided to move forward with the icons that have a unique pattern for each EIG. Using an icon to represent a large group was challenging and we didn’t want to be tied down to one icon that needed to represent a large group of different cultures.

We also made adjustments to the color to ensure contrast was high enough for users.

Brand identity lockups